15th October, 2015 is a global advocacy day dedicated to increasing awareness and understanding about the importance of hand washing with soap as an effective and affordable way to prevent diseases and save lives.

Global Hand washing Day is an opportunity to design, test, and replicate creative ways to encourage people to wash their hands with soap at critical times.

Among the critical times are:

  • After using the toilet
  • Before giving a child meal and after child cleaning
  • After and before eating meal

Main Objectives:

  • Reduction in mortality and morbidity in four district of CSZ of Somalia through global hand washing day promotion and awareness raising..


SOYVGA main issue set is behavioral communication change designed to promote health in Baidoa, Qoryoley, Afgoye and Banadir districts of south central Somalia..

Methodologies used in disseminating the messages are:

  • shirts: Over 800 T.shirts with slogan of hand washing message were distributed in 4 districts of activity sites.
  • Slogan
  • Posters messages: 50 posters were used in disseminating the hand washing messages in the entire four districts.
  • Media (two local FM radios): two local FM radios were used to disseminate hand washing messages during all media news repeatedly.
  • youth network: one youth network was used in disseminating messages on hand washing


  • Public gatherings: markets. Mosques, schools. Were targeted place and awareness on hand washing.


  • Hand washing demonstration: 32 demonstrations were conducted in four districts of CSZ.


Soap distribution: 480 pieces of soap were distributed to mothers at the demonstration sites.


Activities at Demonstration sites :

  • The participants taught when to wash hand.
  • They too taught why it’s important to wash hands
  • They also taught how to wash hand.


Importance of hand washing day:

  • Reduction in mortality and morbidity
  • Reduction in hygiene related diseases



  • Behavioral communication change found as best tool to disseminate health related awareness and effectively promoted health in four districts of CSZ of Somalia.
  • Over 45,000 persons benefited from the awareness campaign.
  • Improved access to information on the importance of hand washing to promote health


Key photos during the Event